The Serbian job market: 5 important things to remember in 2018

If you're looking to employ workers in Serbia, you may be struggling due to all kinds of different macroeconomic factors. Luckily, help is at hand. In this article, we'll take a look at how to go about finding the perfect candidate.

1. Branding is key.

When it comes to employing people in Serbia, branding is now more important than ever. The basic laws of supply and demand are at work here: the unemployment rate is decreasing, but the number of job adverts appearing online is simultaneously skyrocketing. That means companies are under more pressure to brand themselves well in order to attract employees.

2. Target the exact people you need.

Although it may seem counter-intuitive, it’s not always a good idea to have your job description seen by every potential candidate. Sometimes, results are better for a targeted email campaign, for example, as it means your open position will be put in front of suitable candidates rather than those who would never consider applying.

3. Be generous with information.

The more you share about salary potential, job description and responsibilities entailed by the position, the more likely you will be to receive lots of applications. What’s more, this will filter out candidates who wouldn’t be suitable for the role, which cuts down on problems later.

4. Know when to go offline.

For those many hard-to-fill blue-collar positions open in Serbia today, online may not be your only option. Many companies are starting to notice that offline presentations and local meetings to attract candidates are more effective with this kind of position.

5. Vary the application processes.

For example, it’s a very good idea to include more than one channel for applicants to get in touch, such as a phone number. What’s more, not every blue-collar worker in Serbia will have a CV, so creating another way for them to apply for your job is crucial.

Ultimately, it's clear that employers operating in Serbia will need to up their game if they want to attract blue-collar workers to help advance their business.

But by thinking carefully and strategically about your recruitment processes, it's possible to build a top quality workforce suitable for the demands of the modern economy.

Interested in recruiting from Serbia? Find out how we can help you with our various Services or Contact Us for more information.