dm-drogerie markt Named Croatia's Most Desirable Employer for the Fifteenth Consecutive Year
The "Most Desirable Employer" award, an annual recognition organized by Alma Career Croatia, the operator of the MojPosao portal, continues to highlight the most attractive workplaces in Croatia. This prestigious award is determined based on public perception, offering valuable insights into the shifting priorities and expectations of the workforce.
2024 Survey Results: A Dominant Streak and Emerging Trends
In the latest survey conducted in 2024, over 34,000 participants took part in ranking the most desirable employers in Croatia. For the fifteenth year in a row, dm-drogerie markt secured the top spot, reinforcing its status as the country’s leading employer in terms of desirability.
The Rimac Group, a rapidly growing innovator in the automotive and technology sector, earned second place, demonstrating the increasing appeal of cutting-edge industries. Meanwhile, Lidl Hrvatska secured the third position, maintaining its strong presence in the retail sector despite shifts in overall industry attractiveness.
The Rise of Tech and the Shift in Retail Appeal
One of the key takeaways from this year’s rankings is the growing appeal of technology companies. Infobip, a global leader in cloud communications, entered the top 10 for the first time, reflecting the sector’s increasing attractiveness among job seekers. Conversely, certain retail employers experienced a decline in desirability, signaling a shift in workforce priorities and expectations within the industry.
What Makes an Employer Desirable?
The survey results reveal several crucial factors that contribute to an employer’s desirability:
Positive Workplace Atmosphere and Good Interpersonal Relationships (44%)
Employees highly value a collaborative and supportive work environment.
Fair Treatment by Superiors (42%)
Transparency and respect from leadership play a significant role in shaping an employer’s image.
Job Security (42%)
Stability remains a top priority for job seekers in an ever-changing job market.
Employee Benefits: What Matters Most?
In addition to workplace culture and management practices, specific benefits significantly influence employer desirability:
Bonuses for Exceptional Achievements (63%)
Financial incentives remain the most sought-after benefit among employees.
Flexible Working Hours (52%)
Work-life balance continues to be a critical factor in job satisfaction.
Compensation for Travel Expenses (50%)
Practical financial support for commuting costs ranks high among employee expectations.
A Benchmark for Employer Excellence
The "Most Desirable Employer" award serves as an essential benchmark for companies looking to enhance their attractiveness to current and prospective employees. As workforce expectations evolve, businesses that prioritize a positive work environment, fair leadership, and competitive benefits will continue to stand out in an increasingly competitive job market.
As organizations strive to improve their employer branding, this annual ranking provides a clear roadmap for meeting the evolving needs of employees, ultimately fostering a more engaged and satisfied workforce.
dm-drogerie markt Named Croatia's Most Desirable Employer for the Fifteenth Consecutive Year
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