Leading the worklife towards advanced recruitment platforms

Alma Media’s Alma Career unit operates in the recruitment business in Central Eastern Europe and Finland. Its mission is to make the best possible job matches that benefit and add value to both the employers and the job seekers. Worklife is going through a major paradigm shift when traditional jobs are slowly disappearing, and the modern worklife requirements are taking over in the rapidly digitalizing society.   

Traditionally the job markets have been very local where the jobs have been sought in job seekers hometown or nearby or the employers have sought job seekers to work in their specific office in certain city or town.  

“With the changing worklife from office presence to different types of remote and hybrid work cultures the job markets are expanding from local to regional and even global. In addition, work values and behaviors are changing; work-life balance, meaningfulness, company values and culture-fit are becoming increasingly important to job seekers. Furthermore, people are more willing to switch jobs, especially when they are not restricted to their immediate surroundings”, comments Vesa-Pekka Kirsi, Executive Vice President, Alma Career. 

The skills required are changing too since the traditional work skills do not fulfill the modern work requirements. Worklife faces skills gap due to rapid technology development, and the employees must be able to reskill themselves more often to manage in the digital work environment.  

Work-related immigration changes European labor market 

The skill gap and rapid aging of the workforce in Europe are pushing for increasing work-related immigration. There are already many agencies in the EU specializing in moving people internationally when the in-country resources are not enough to respond to the workforce needs. Work-related immigration means that companies need to recruit and find expertise in finding skillful workforce outside their own geographical territories.   

“With the united Alma Career technology platform, international recruiters can access job seekers in multiple markets with one job advertisement only. For example, a car manufacturer establishing a new factory in Central Eastern Europe can hire hundreds of new employees from several countries with one job board platform”, comments Kirsi. 

Likewise, the job seekers in Alma Career portals can have their CV visible in the European job market by only creating one profile instead of being visible only in their local country specific job board.   

Alma Career advanced platform can help recruiters in several ways. Applicant Tracking System (ATS) platforms can help recruiters manage job postings, track applicants, and streamline the screening and interview process. AI technology can help recruiters automate sourcing and screening processes by analyzing resumes, identifying relevant skills and experience, and shortlisting candidates based on predefined criteria.  

“In the job board market, AI is set to enhance services for both job seekers and employers, simplifying the application and job posting processes to find the best matches. Cooperating with platforms like The Network provides access to a large pool of global candidates. Recruiters can post job openings, search for candidates, and review their profiles to find the best fit for their organization.  In addition, social media and video interviews have become helpful tools for recruiters”, explains Kirsi. 

By leveraging these advanced platforms, recruiters can save time, reach a wider pool of candidates, and make data-driven decisions to find the right talent for their organizations.  Similarly, the job seekers can prepare their CV or job application cover letter with the help of AI and utilize e.g. The Network for global job search.  

Alma Career is ready for the future 

The job board industry is facing a common challenge in Europe: a shortage of applicants due to aging workforce. Work-related immigration is on the rise, aiming to address the decline in the European labor force created by aging population. With new generations, worklife is also changing, with job seekers prioritizing culture- and value-fit roles, along with options for hybrid and remote work, seeking a better work-life balance. 

In a tight jobseeker market, employer branding (EB) will become more crucial, requiring companies to elaborate on their company culture, values, and ways of working. It’s essential to showcase and provide opportunities for re-skilling, especially considering the rapid advancement of AI. The new job opportunities should be marketed in a way that attracts the interest of the most desirable job seekers, motivating them to apply.  

Alma Career is the top leading job marketplace operator in Central Eastern European region (CEE), playing a key role in the labor markets of 11 countries. While being an international recruiting service provider, Alma Career maintains a local heart. This approach ensures that the local offices of Alma Career are well positioned to effectively serve both employers and job seekers with local market needs.   

Advanced platforms in recruitment business mean expanding the work life from local to global. This offers recruiters and job seekers huge opportunities that can make the world of work better in both professional and personal points of view. Alma Career heads to the future with its new B2B brand promise: 

Better World of Work for Everyone.  Inspired by People. Powered by Technology.